TH’s corporate logo is the foundation of our company’s identity. The distinctive symbol is designed to be easily recognised worldwide. The logo consists of two elements; the monogram which represents Tabung Haji as a corporate entity and TaHa (تح) which symbolises Tabung Haji's commitment towards the success of the ummah.
The corporate logo boasts the name of Tabung Haji and an Arabic tagline which translates to 'let’s go towards success’ in English.
Typography is an important addition to the brand identity. A consistent usage of certain typefaces adds another element which defines the corporate identity of Tabung Haji. The use of Bold Century Gothic and jawi typeface in the Naskh Tas is to maintain the uniformity of our logo.
The typeface in the monogram has been carefully selected for a modern style that is refined and enhanced by the use of jawi text. Jawi typeface, تح is built on graphics to maintain the consistency of the logo.
The green, as shown on our logo, is TH’s official corporate colour. This custom green is used as the main logo option. When the word Tabung Haji is green, the opposite colour should be used according to Pantone 376C. To generate a logo, the use of monogram should be reflected in Pantone 370C.
Four colour (CMYK) printing process can be used for newspapers, magazine advertisements, publishing purposes and if the production of opposite colors are not available. Tabung Haji (green) is produced by a mixture of 50% cyan (C) and 100% yellow (Y). For a guide on the typeface of a monogram, TaHa (green) is placed on 27% black (K). The black colour for jawi typeface and monogram is taken from a combination of 100% cyan (C), magenta 100% (M) and 100% black (K).
Variations Of TH Corporate Logo