The displayed corporate logo is the foundation of Tabung Haji's brand identity. This distinctive symbol is designed to be easily recognised and remembered worldwide. The logo consists of two elements; the word Tabung Haji and TaHa (تح) which symbolises Tabung Haji's commitment towards success of the Ummah's Economy.
The corporate logo boasts the name Tabung Haji and an Arabic tagline which translates to 'Come to Success’ .
Typography is an important addition to the brand identity. A consistent usage of certain typefaces adds another element which defines the corporate identity of Tabung Haji. The use of font type Bold Century Gothic and Jawi typeface in the Naskh Tas is to maintain the uniformity of the logo.
The typeface in the monogram has been carefully selected for a modern style that is refined and enhanced by the use of Jawi text. Jawi typeface, تح is built on graphics to maintain the consistency of the logo.
The green, as seen on the logo, is TH’s official corporate colour. This custom green is used as the main logo option. When the word Tabung Haji is green, the contrasting colour should be used according to Pantone 376C. To make the logo, the use of monogram should be reflected in Pantone 370C.
Four colour (CMYK) printing process can be used for newspapers, magazine advertisements, publishing purposes and if the production of opposite colours are not available. the name of the organisation, 'Tabung Haji' (green) is produced by a mixture of 50% cyan (C) and 100% yellow (Y). For a guide on the typeface of a monogram, TaHa (green) is placed on 27% black (K). The black colour for Jawi typeface and monogram is taken from a combination of 100% cyan (C), magenta 100% (M) and 100% black (K).
Variations Of TH Corporate Logo